Pre-order now — Free delivery on all orders. Deliveries begin June 2027
Store:Open
Delivery:Free
Currency:GBP
Starts:Jun 2027
Line drawing: cross-section of a pain au chocolat showing a crisp, flaky outer layer, airy fluffy middle layer, soft crepe-like inner layers and chocolate
Pain au Chocolat

pastry & dough atelier

Crisp. Flaky. Soft. Chocolate-filled.
French viennoiserie meets techniques and textures from across Asia.

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The Collection

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Seven textures. One philosophy.

We make pastries around contrast

Crisp. Flaky. Airy. Chewy. Soft. Creamy. Buttery.

French viennoiserie meets techniques and textures from across Asia — not as fusion for the sake of fusion, but because each texture creates a different kind of pleasure.

The result is a collection that doesn't quite belong to one category. And that's intentional.

Free Delivery

Every order includes free delivery to the countries listed at checkout. All orders are pre-orders, with deliveries beginning June 2027.

Order Tracking

Enter your order number (emailed to you at checkout, e.g. DUG-XXXXXXXX) on our Track Order page to see live status.

hello@nrutseab.com | Base Currency: GBP | Deliveries Start: June 2027

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Enter your order number (e.g. DUG-A1B2C3D4, from your confirmation email) or the Stripe payment reference.

Privacy Policy

Last updated: 2026

1. Who we are

dugoh ("we", "us") operates this store. Contact us at hello@nrutseab.com for anything privacy-related.

2. What we collect

When you place an order we collect your name, email, delivery address, phone number (optional), and order contents. Payment card details are entered directly into Stripe's secure form and never touch our servers. We store your order in our systems for order fulfilment, customer support, and legal/tax record-keeping.

3. Cookies

We use strictly-necessary cookies for checkout and security, and optional functional/analytics cookies to remember your currency and understand site usage. You can manage these anytime via "Cookie Settings" in the footer.

4. How we use your data

To process and deliver your order, send order/delivery confirmations, respond to support enquiries, and comply with legal obligations (e.g. tax, fraud prevention, export-control screening).

5. Who we share it with

Stripe (payment processing), our email provider (order confirmations), and delivery carriers (delivering your order). We do not sell your personal data.

6. Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal data, and to object to or restrict certain processing. To exercise any of these, email hello@nrutseab.com. UK/EU residents can also contact the ICO or their local supervisory authority.

7. Data retention

We keep order records for as long as needed for tax and legal purposes, then delete or anonymise them.

8. Contact

hello@nrutseab.com

Terms of Sale

Last updated: 2026

1. Orders & pre-orders

All items on this site are pre-orders. Payment is taken at the time of order. Deliveries begin in June 2027 for all orders, regardless of order date, unless otherwise stated on the product page.

2. Pricing & currency

Prices are set in GBP; other currencies shown are indicative conversions at checkout and may vary slightly from your card statement due to exchange rates and your card issuer's fees.

3. Payment & failed payments

Payments are processed securely via Stripe. If a payment fails, we hold your selected items for 24 hours from the first failed attempt so you can retry with a different card. If payment is not completed within that window, the order is automatically cancelled and the items are released back into stock.

4. Delivery

Free delivery is included on all orders, to the countries listed at checkout. We do not ship to countries currently subject to comprehensive UK/EU/US trade sanctions.

5. Order changes & cancellations

Contact hello@nrutseab.com as soon as possible if you need to change or cancel an order before it is dispatched. Once dispatched, orders can no longer be changed or cancelled.

6. Fresh, perishable goods

Our pastries are fresh, perishable products. If an order arrives damaged or not as described, contact hello@nrutseab.com with your order number and a photo as soon as possible.

7. Liability

Nothing in these terms limits any right you have under consumer protection law that cannot legally be excluded.

8. Contact

dugoh — hello@nrutseab.com

Cookie & Privacy Preferences

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Required for the site to function: shopping cart, checkout security, fraud prevention, and session management. These cannot be disabled.

Functional & Preferences

Remembers your currency selection, region, language, and cookie consent choices. Disabling will reset preferences each visit.

Analytics & Performance

Helps us understand how visitors interact with the site. Data is anonymized where possible. Includes Cloudflare Web Analytics.

Marketing & Third Parties

Used to measure ad performance and personalize content. Currently not actively used, but reserved for future campaigns.